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Kotler, Philip
95
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85
Meffert, Heribert
66
Homburg, Christian
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Pepels, Werner
47
Sheth, Jagdish N.
42
Keller, Kevin Lane
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Kumar, V.
38
Esch, Franz-Rudolf
37
Tomczak, Torsten
36
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35
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34
Backhaus, Klaus
33
Bauer, Hans H.
33
Piercy, Nigel
30
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29
Vrontis, Demetris
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Albers, Sönke
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27
Kleinaltenkamp, Michael
26
Schneider, Willy
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25
Burmann, Christoph
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O'Cass, Aron
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Fritz, Wolfgang
23
Melewar, T. C.
23
Peter, Jerome Paul
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Balmer, John M. T.
22
Hinson, Robert
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Reinecke, Sven
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Varadarajan, Rajan
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Armstrong, Gary
21
Fantapié Altobelli, Claudia
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Hartley, Steven W.
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McDonald, Malcolm
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Morgan, Neil A.
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Rajagopal
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Schultz, Don E.
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
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Fördergesellschaft Marketing an der Universität Augsburg
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OECD
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IGI Global
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Haufe-Lexware GmbH & Co. KG
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Verlag Franz Vahlen
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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Duncker & Humblot
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Edward Elgar Publishing
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National Bureau of Economic Research
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NetLibrary, Inc
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Campus Verlag
5
Center of Market Oriented Product and Production Management
5
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5
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5
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4
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4
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4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Springer Gabler <Firma>
4
W. Kohlhammer GmbH
4
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
3
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
195
Journal of strategic marketing
194
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
123
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122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
108
Journal of marketing communications
106
Journal of marketing
100
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
80
Journal of retailing and consumer services
79
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
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Business horizons
48
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48
Journal of advertising research
47
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Psychology & marketing
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
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40
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39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
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ECONIS (ZBW)
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51
Grundlagen des Marketing : Darstellung, Kontrollfragen und Lösungen
Berekoven, Ludwig
-
1993
-
5. Aufl.
Persistent link: https://www.econbiz.de/10000860728
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52
Pricing policy or elasticity policy?
Lamperjee, Nicolas
-
1993
Persistent link: https://www.econbiz.de/10000860735
Saved in:
53
The foundations of internal marketing
Bekkers, Marleen H.
;
Haastrecht, C. T. van
-
1993
Persistent link: https://www.econbiz.de/10000860985
Saved in:
54
Die Entwicklung einer Marktkommunikationsstrategie für ein mittelständisches Mehrprodukt-Unternehmen
Schmidt, Ralf
-
1992
Persistent link: https://www.econbiz.de/10000862204
Saved in:
55
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
56
Pricing von Options- und Wandelanleihen aus finanzwirtschaftlicher Sicht : eine Analyse und Beurteilung der Pricing-Möglichkeiten bei inländischen Options- und Wandelanleihen
Zwyssig, Markus
-
1992
Persistent link: https://www.econbiz.de/10000863284
Saved in:
57
Marketing channel development and management
MacCalley, Russel W.
-
1992
Persistent link: https://www.econbiz.de/10000863582
Saved in:
58
Marktsegmentanalysen und Marktsegmentauswahl in deutschen Güterverkehrsmärkten
Klaus, Peter
-
1989
Persistent link: https://www.econbiz.de/10000864090
Saved in:
59
Die Entwicklung wettbewerbsorientierter Marketingstrategien auf Basis des Konzepts der strategischen Gruppen : dargestellt am Beispiel der Hersteller von Hochleistungs-PCs und PC-S...
Hannig, Uwe
-
1993
Persistent link: https://www.econbiz.de/10000864762
Saved in:
60
Entwicklung eines Decision-support-Systems für die Sortiments- und Distributionsplanung in Großhandelsunternehmen
Kummer, Hans-Ulrich
-
1993
Persistent link: https://www.econbiz.de/10000864906
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