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How does the theory of consumption values contribute to place identity and sustainable consumption?
Lee, Christina K. C.; Levy, Deborah S.; Yap, Sheau-Fen - In: International journal of consumer studies 39 (2015) 6, pp. 597-607
Persistent link: https://www.econbiz.de/10011418914
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Networking externalities and the perception of innovation characteristics : mobile banking
Soo Yeong Ewe; Yap, Sheau-Fen; Lee, Christina Kwai Choi - In: Marketing intelligence & planning 33 (2015) 4, pp. 592-611
Persistent link: https://www.econbiz.de/10011381694
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The commoditisation of luxury
Makkar, Marian; Gaur, Sanjaya Singh; Yap, Sheau-Fen - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 477-498). 2014
Persistent link: https://www.econbiz.de/10010356167
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Consumer attitudes toward dietary supplements consumption : implications for pharmaceutical marketing
Nor Azila Mohd Noor; Yap, Sheau-Fen; Liew, Kok-hong; … - In: International journal of pharmaceutical and healthcare … 8 (2014) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10010365491
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Consumer dissonance in the context of online consumer behavior : a review and research agenda
Yap, Sheau-Fen; Gaur, Sanjaya Singh - In: Journal of internet commerce 13 (2014) 1/4, pp. 116-137
Persistent link: https://www.econbiz.de/10010474798
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Promoting preventive health behaviour among young Malaysian consumers : toward an integrated conceptual framework
Yap, Sheau-Fen; Noor, Nor Azila Mohammad; Marshall, Roger; … - In: Australasian marketing journal 22 (2014) 3, pp. 268-278
Persistent link: https://www.econbiz.de/10010427953
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Home sharing in marketing and tourism at a tipping point : what do we know, how do we know, and where should we be heading?
Lim, Weng Marc; Yap, Sheau-Fen; Makkar, Marian - In: Journal of business research : JBR 122 (2021), pp. 534-566
Persistent link: https://www.econbiz.de/10012420446
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Who is talking, who is listening? : service recovery through online customer-to-customer interactions
Xu, Yingzi; Yap, Sheau-Fen; Hyde, Kenneth F. - In: Marketing intelligence & planning 34 (2016) 3, pp. 421-443
Persistent link: https://www.econbiz.de/10011571115
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Place identity and sustainable consumption : implications for social marketing
Lee, Christina Kwai Choi; Yap, Sheau-Fen; Levy, Deborah S. - In: Journal of strategic marketing 24 (2016) 7, pp. 578-593
Persistent link: https://www.econbiz.de/10011587746
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Social capital and health risk : an integrative review
Yap, Sheau-Fen; Kim, Jae-Eun; Lee, Christina Kwai Choi; … - In: Australasian marketing journal 27 (2019) 1, pp. 24-31
Persistent link: https://www.econbiz.de/10012103235