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customer's co-creation and personalization performance of virtual products by means of harnessing the complementary effects of … explaining a higher variance in personalization effectiveness. They also find that leading edge status, creative self …-efficacy, and user communities had stronger impacts on personalization effectiveness than did customer knowledge and user toolkits …
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, to adapt their products, services and offers, based on the user profile. At the same time, these new services involve the …
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privacy threat in mobile apps. The EU General Data Protection Regulation (GDPR) was introduced in 2018 to protect personal … nearly two million Android apps from before and after the introduction of the GDPR. Our analysis suggests that there has been …
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data protection principles stipulated in the European General Data Protection Regulation (GDPR) arises, mostly due to the …
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light of the GDPR. Not everything that is feasible with big data scoring using alternative payment data is legally allowed …
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