Wang, Yonggui; Li, Dahui - In: Journal of Organizational and End User Computing (JOEUC) 28 (2016) 2, pp. 92-106
customer's co-creation and personalization performance of virtual products by means of harnessing the complementary effects of … explaining a higher variance in personalization effectiveness. They also find that leading edge status, creative self …-efficacy, and user communities had stronger impacts on personalization effectiveness than did customer knowledge and user toolkits …