Gil Saura, Irene; Berenguer Contrí, Gloria; … - In: Journal of business economics and management 26 (2025) 2, pp. 378-399
sense, it is vital to understand how relationships develop and what factors lead to satisfaction among the stakeholders … satisfaction in the relationships between hotels and travel agencies, and provides recommendations on the efficient use of …. Most research on tourism has focused on analysing B2C relationships, but B2B relationships have been considerably neglected …