In this article we study farmers' buying processes, in particular the selection of a supplier for a given farm input. Extensiveness of farmers' buying processes is defined as the degree information acquisition and alternative evaluation effort carried out to prepare that selection. Hypotheses,...

Distinction is made between true and spurious vendor loyalty of farmers based on two dimensions. Hypotheses are proposed describing the relationships between the two types of vendor loyalty and product-related characteristics, farm enterprise characteristics, farmer characteristics and buying...