Sastararuji, Dalinee; Hoonsopon, Danupol; Pitchayadol, … - In: Journal of innovation and entrepreneurship : JIE 11 (2022), pp. 1-25
, Diffusion of Innovation theory, and Institutional Theory-and studies them alongside SMEs' unique characteristics. The research … the research community, policymakers, cloud accounting vendors, and SME owners aiming to formulate better approaches to …