impact of the COVID-19 crisis. We test six strategies (namely, entrepreneurial, market penetration, market development … lead to performance during the current pandemic crisis. Research Design & Methods: This is a quantitative study that uses … three market conditions; namely, non-crisis, the initial phase of the crisis, and the advanced phase of the crisis. The …

This paper centers on the challenges posed by the pandemic crisis, examining the crucial organizational and strategic … central role in driving social advance, fostering entrepreneurship, innovation, and facilitating sustainable economic … development within their communities. As the recent COVID-19 pandemic crisis conveyed demanding challenges for businesses …