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’s survival during a crisis. The results of this study confirm the existence of a positive impact of marketing innovation and …Purpose: The purpose of this paper is to reveal the impact of strategic competitive innovation types on the financial … performance of SMEs during a very critical period: the COVID-19 pandemic. Four strategic competitive innovation types are …
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The purpose of this research is to understand how social capabilities and infrastructural enablers support technical capabilities for product development by Small and Medium Enterprises (SMEs) as a response to COVDI19, and to examine the above relationships between those using conventional...
Persistent link: https://www.econbiz.de/10013220657
The COVID-19 pandemic creates an unseen challenge to the world’s business operations. In order to survive, companies have taken all kinds of measures. However, for SMEs, owing to relatively limited resources, surviving COVID-19 requires innovative measures. In this paper, we examine two...
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Chapter 1: Digitization of business; Need for recombination during COVID-19 -- Chapter 2: Phases of possible recovery of digital enterprises in new normal business for Living with COVID-19 times: Opportunities for a new era in sustainable development goals -- Chapter 3: Taking steps to help the...
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"This edited book deals with the continuing emphasis being placed on SMEs and Entrepreneurship, innovation, and …
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