Despite noteworthy advancement of theoretical and practical knowledge of social media eWord-of-Mouth with evidence from prior empirical research, the influences consumers' purchase intentions of commercialised indigenous fruits products in fast moving consumer goods retailers remains unexplored...

This paper sought to establish the competency skills required by accountants to utilise 4IR technologies at their work places. The following specific questions guided the study: What constitutes an accountant who is fit for purpose in the 4IR era? What needs to be done for accountants in Africa...

This paper sought to establish the competency skills required by accountants to utilise 4IR technologies at their work places. The following specific questions guided the study: What constitutes an accountant who is fit for purpose in the 4IR era? What needs to be done for accountants in Africa...

This study was motivated by various literature and studies which agree that Zimbabwe's unemployment has increased up to 95% and it is viewed as the highest in the world. It was most worrying from the statistics that most of those who make up the 95% are educated youths aged between 15 and 35...

The study examines sustainable digital transformation aspects, comprehensively unpack their nature and implications to digital marketing firms' ambidexterity. Sustainable digital transformation building blocks are discussed in detail. It further identifies and delineates sustainable growth...

The aim of this study was to establish the effect of corporate social responsibility (donations, sponsorship and community involvement) on brand awareness within the insurance sector in Zimbabwe. Data was gathered from 350 insurance customers using a structured questionnaire with Likert-type...