This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural...

This research aims to examine the effect of the characteristics of live streaming on consumers' impulsive buying behaviour. The study adopts the stimulus-organism-response theory (S-O-R), as a theoretical framework. The study used a self-administered questionnaire for data collection. The...

The purpose of this research is to investigate the impact of transformational leadership on employees' innovative work behaviour, alongside the mediating role of innovative climate and person-organization fit. A questionnaire, designed as a self-reported survey, was distributed to full-time...