Taleghani, Mohammad; Sharifi, Azita Sherej; Mousavian, … - In: International Journal of Business Administration 2 (2011) 4, pp. 69-74
Probably the greatest single deterrent to tourism development is the lack of appreciation and enthusiasm for tourism by civic and business leaders. When tourism is not understood and its benefits are unclear, planning and implementation of measures to improve the industry are often lacking....