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Dual quality of products : myths and facts through the opinions of millennial consumers
Bartková, Lucia; Veselovska, Lenka; Sramkova, Marianna; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 236-252
Persistent link: https://www.econbiz.de/10013093345
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How do consumers perceive the dual quality of goods and its economic aspects in the European Union? : an empirical study
Bartková, Lucia - In: Problems and perspectives in management : PPM ; … 17 (2019) 3, pp. 382-394
Persistent link: https://www.econbiz.de/10012159120
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Consumer behaviour under dual quality of products : does testing reveal what consumers experience?
Bartková, Lucia; Veselovská, Lenka - In: IIMB Management Review 36 (2024) 2, pp. 171-184
problem. The data used in this study were provided by the first nationwide survey conducted on a sample of 987 consumers … throughout the Slovak Republic. Based on the experiences and opinions of consumers, recommendations were formulated for brand … owners offering products with dual quality. Knowing the opinions of consumers will allow companies to adapt their offerings …
Persistent link: https://www.econbiz.de/10014636938
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Dual quality of products in Europe : a serious problem or a marketing opportunity?
Veselovská, Lenka - In: Total quality management & business excellence 33 (2022) 10, pp. 1146-1163
Persistent link: https://www.econbiz.de/10013352650
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Dual quality and limits to international adaptation of product quality : development of a conceptual framework and research agenda
Annarita, Colamatteo; Fabio, Cassia; Marcello, Sansone - In: Total quality management & business excellence 34 (2023) 9/10, pp. 1243-1256
Persistent link: https://www.econbiz.de/10014284851
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Intellectual property rights for geographical indications : what is at stake in the TTIP?
Arfini, Filippo (ed.); Mancini, Maria Cecilia (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011534075
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Quality policy and consumer behaviour in the European Union
Becker, Tilman (ed.) - 2000
Persistent link: https://www.econbiz.de/10001422854
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Food, people and society : a european perspective of consumer's food choices ; with 63 tables
Frewer, Lynn (ed.); Risvik, Einar (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001576755
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Perceived price and quality of food of European Union countries of origin by Slovaks : the influence of ethnocentric tendencies
Čvirik, Marián - In: Central European business review : CEBR 12 (2023) 1, pp. 97-114
Persistent link: https://www.econbiz.de/10014249875
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The consumer markets scoreboard
2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003859974