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Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei - In: Journal of global information management 30 (2022) 9, pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
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Media, markets and violence
Dholakia, Nikhilesh; Reyes, Ian - In: Journal of marketing management : MM 34 (2018) 11/12, pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
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Handbuch digitale Wirtschaft
Kollmann, Tobias (ed.) - 2020
Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Renommierte Autorinnen und Autoren aus...
Persistent link: https://www.econbiz.de/10012403331
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Handbuch Digitale Wirtschaft
Kollmann, Tobias (ed.) - 2020
Persistent link: https://www.econbiz.de/10012500929
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From e-commerce to v-commerce
Jones, Susan K. - In: Virtual worlds and e-commerce : technologies and …, (pp. 42-60). 2011
Persistent link: https://www.econbiz.de/10008746286
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From e-commerce to v-commerce
Jones, Susan K. - 2012
Persistent link: https://www.econbiz.de/10009575968
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Comparing Web 2.0 applications as marketing tools
Akar, Erkan; Karayel, Mete - In: Organizations and social networking : utilizing social …, (pp. 175-196). 2013
Persistent link: https://www.econbiz.de/10009768690
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Virtual world experiential promotion
Krishen, Anjala S.; Hardin, Andrew M.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10009770219
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Virtual experience on hotel websites : a Web analysis
Grüter, Marcel; Schneider, Vanessa; Myrach, Thomas - In: Information and communication technologies in tourism …, (pp. 400-411). 2013
Persistent link: https://www.econbiz.de/10009755554