Purpose – The purpose of this paper is to examine the impact of different product presentation modes on consumers' perceptions of web site quality. Specifically the paper identifies the perceived degree of usability as the continent quality and the perceived quality of the information as the...

Purpose – The purpose of this paper is to examine the influence of the presence and type of product symbol on online users' information search behaviour. Adopting an information processing perspective, it gathers objective and self‐reported measures and investigates the relationships between...