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Consumer behaviour
19
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19
Brand management
17
Markenführung
17
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
11
Brand
11
Markenartikel
11
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11
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10
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10
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9
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Marketingmanagement
9
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3
Virales Marketing
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English
70
Undetermined
48
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Calder, Bobby J.
64
Sternthal, Brian
47
Malthouse, Edward C.
20
Tybout, Alice M.
13
Malaviya, Prashant
9
Calder, Bobby
5
Iacobucci, Dawn
5
He, Sharlene
4
Lee, Angela Y.
4
Hollebeek, Linda D.
3
Kisielius, Jolita
3
Malthouse, Edward
3
Nam, Myungwoo
3
Phillips, Lynn W.
3
Rucker, Derek D.
3
Wan, Echo Wen
3
Wang, Jing
3
Bakamitsos, Georgios A.
2
Bonezzi, Andrea
2
Brendl, C. Miguel
2
Brodie, Roderick J.
2
Cole, Catherine A.
2
Craig, C. Samuel
2
Fox, Karen F. A.
2
Grant, Susan Jung
2
Henderson, Geraldine R.
2
Henderson, Geraldine Rosa
2
Hong, Jiewen
2
Isaac, Mathew S.
2
Jiewen Hong
2
Keller, Punam Anand
2
Kolsky, Richard
2
Kotler, Philip
2
Leblebici, Huseyin
2
Lee, Michelle P.
2
Meyers-Levy, Joan
2
Park, Se-Bum
2
Rowland, Kendrith M.
2
Spinosa, Charles
2
Vandenbosch, Mark B.
2
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J. L. Kellogg Graduate School of Management
1
Kellogg School of Management <Evanston, Ill.>
1
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Journal of Consumer Research
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Kellogg on marketing
11
Journal of marketing research : JMR
5
Kellogg on branding : the marketing faculty of the Kellogg School of Management
4
Journal of advertising research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Kellogg on advertising & media : the Kellogg School of Management
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge zur experimentellen Wirtschaftforschung ; 3
1
Brand management ; Vol. 1
1
Business Horizons
1
Business horizons
1
Consumer and industrial buying behavior
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Cutting edge international research
1
European Journal of Operational Research
1
European journal of operational research : EJOR
1
Foundations and trends in marketing : FTMKT
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
JMM : the international journal on media management
1
Journal of Advertising Research
1
Journal of Consumer Psychology
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing research
1
Journal of media business studies
1
Journal of service management
1
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Source
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ECONIS (ZBW)
77
OLC EcoSci
19
RePEc
18
USB Cologne (EcoSocSci)
3
Other ZBW resources
1
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1
Confirmatory versus comparative approaches to judging theory tests
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 114-125
Persistent link: https://www.econbiz.de/10001031354
Saved in:
2
Beyond numbers : an ambiguity-accessibility-applicability framework to explain the attraction effect
He, Sharlene
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 211-232
Persistent link: https://www.econbiz.de/10014314349
Saved in:
3
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
Saved in:
4
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
Saved in:
5
The effects of a different category context on target brand evaluations
Nam, Myungwoo
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 668-679
Persistent link: https://www.econbiz.de/10003806954
Saved in:
6
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
7
The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen
;
Jiewen Hong
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
Saved in:
8
An integration of perspectives on aging and consumer decision making
Cole, Catherine A.
;
Lee, Michelle P.
;
Yoon, Carolyn
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 35-37
Persistent link: https://www.econbiz.de/10003825306
Saved in:
9
Consumer decision making and aging : a commentary
Sternthal, Brian
;
Bonezzi, Andrea
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 23-27
Persistent link: https://www.econbiz.de/10003825319
Saved in:
10
Advertising strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
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