Purpose Tourism supply chains (SCs) are recently gaining importance and there is a dire need for empirical testing and theory development in allied areas. The current investigation aims to explore the importance of management learning, relationship development, shared vision, inter-firm...

Purpose The purpose of this paper is to reveal the influence of social media in the development of brand sacralization in young consumers in emerging Asian market. Brand sacralization is the phenomenon where consumers (especially young) become an adherent of brands and consider brands as sacred...

Purpose: Despite a lot of agricultural initiatives by the government in a regionally diversified country like India, agriculture is poor, and farmer suicide cases are rampant. This study aims to socially transform and bring behavioural change among the farmers of southern India through the...