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The undesirable but inevitable consequence of running promotions is that consumers can be trained to time their purchases strategically. In this paper, we study randomized promotions, where the firm randomly offers discounts over time, as an alternative strategy of intertemporal price...
Persistent link: https://www.econbiz.de/10013220375
We consider a two-sided market competition problem where two platforms compete in both supply and demand sides. We examine a variety of competition modes and study the impact of precommitment on the equilibrium outcomes. By comparing three types of competitions: simultaneous price and wage...
Persistent link: https://www.econbiz.de/10013249888
Customer arrival patterns observed in the real world typically exhibit strong seasonal effects. It is therefore natural to ask: Can a nonhomogeneous Poisson process (NHPP) with a rate function that is the simple sum of sinusoids provide an adequate description of reality? If so, how can the...
Persistent link: https://www.econbiz.de/10014116169
Money back guarantees (MBGs), which allow customers to return products that do not meet their expectations, are widely used in the retail industry. In this paper, we study a retailer's MBG policy with dynamic pricing of a limited inventory. A key decision for the retailer is to decide whether to...
Persistent link: https://www.econbiz.de/10012890169
We analyze a firm's optimal pricing of a new service when consumers interact in a network and impose positive externality on one another. The firm initially provides its service for free, leveraging network externality to promote rapid service consumption growth. The firm raises the price and...
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Reviews for products and services written by previous consumers have become an influential input to the purchase decision of customers. Many service businesses monitor the reviews closely, for feedback as well as detecting service flaws, and they have become part of the performance review for...
Persistent link: https://www.econbiz.de/10014032802
In modern retailing, frequent discounts are seemingly at odds with the idea that price variation antagonizes loss-averse consumers and hence diminishes their demand for products and services. We model a monopolist selling a product over time to loss-averse consumers who differ in their...
Persistent link: https://www.econbiz.de/10012932967