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8,310
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7,620
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7,098
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6,623
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6,568
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6,504
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Zenou, Yves
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156
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127
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127
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116
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115
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112
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111
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110
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105
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104
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101
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97
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96
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95
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94
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94
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93
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91
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91
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90
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87
Lusk, Jayson L.
87
Usman, Osly
87
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86
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86
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85
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84
Lindgreen, Adam
84
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83
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81
Lee, Seoki
81
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81
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80
Loureiro, Sandra Maria Correia
80
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78
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78
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78
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78
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2,321
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81
Building CSR
communication
in the banking business in Thailand : the mediating effects of social media influencers and consumer skepticism
Nizar Fauzan
;
Pensri Jaroenwanit
- In:
Creative business and sustainability journal
44
(
2022
)
2
,
pp. 95-113
Persistent link: https://www.econbiz.de/10014250714
Saved in:
82
Traditional media or social media? : corporate green media
communication
and consumer intention to cocreate green value in post-COVID-19 China
Zhao, Li
;
Sun, Jianxin
;
Zhang, Ling
;
Ma, Bowen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 745-774
Persistent link: https://www.econbiz.de/10014285882
Saved in:
83
Social media influencer effects on CSR
communication
: the role of influencer leadership in opinion and taste
Cheng, Yang
;
Hung-Baesecke, Chun-Ju Flora
;
Chen, Yi-Ru …
- In:
International journal of business communication : IJBC …
61
(
2024
)
2
,
pp. 336-359
Persistent link: https://www.econbiz.de/10014635507
Saved in:
84
Make me happy, make it credible : the effect of CSR message framing on online brand engagement
Cordero-Gutiérrez, Rebeca
;
Aljarah, Ahmad
;
López, Manuela
- In:
Management decision
62
(
2024
)
2
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
Saved in:
85
CSR-
Kommunikation
für Konsumentenverantwortung : Chancen und Risiken für einen nachhaltigen Konsum
Fricke, Vera
-
2015
Persistent link: https://www.econbiz.de/10010475306
Saved in:
86
Corporate social responsibility performance
communication
and portfolio management
Rashid Ameer
;
Othman, Radiah
- In:
Managerial finance
43
(
2017
)
5
,
pp. 595-613
Persistent link: https://www.econbiz.de/10011714955
Saved in:
87
Online corporate social responsibility
communication
: an emerging country's perspective
Appiah, Kingsley Opoku
;
Amankwah, Mary Asare
;
Asamoah, …
- In:
Journal of communication management : an international …
20
(
2016
)
4
,
pp. 396-411
Persistent link: https://www.econbiz.de/10011645670
Saved in:
88
Virtual brand-communities using blogs as
communication
platforms and their impact on the two-step
communication
process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
89
Consumer relevant online
communication
channels in Czech Republic in the consumer goods category
Farková, Alena
;
Lhotáková, Markéta
- In:
Central European business review : CEBR
3
(
2014
)
1
,
pp. 20-26
Persistent link: https://www.econbiz.de/10010407821
Saved in:
90
Word of mouth behavior and online activity : a study of on/off line
communication
strategy and online business
Claro, Priscila B. de O.
;
Laban Neto, Silvio A.
-
2011
Persistent link: https://www.econbiz.de/10009513377
Saved in:
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