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The dark side of marketing communications : critical marketing perspectives
Hill, Tim; McDonagh, Pierre - 2021
"What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing...
Persistent link: https://www.econbiz.de/10012224521
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Hidden mountain : the social avoidance of waste
Coverly, Edd de; McDonagh, Pierre; O'Malley, Lisa; … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 289-303
Persistent link: https://www.econbiz.de/10003757942
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The institutional foundations of materialism in Western societies : a conceptualization and empirical test
Kilbourne, William E.; Dorsch, Michael J.; McDonagh, Pierre - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10003893477
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Who are organic food consumers? : a compilation and review of why people purchase organic food
Hughner, Renée Shaw; McDonagh, Pierre; Prothero, Andrea; … - In: Journal of consumer behaviour : an international … 6 (2007) 2/3, pp. 94-110
Persistent link: https://www.econbiz.de/10003485326
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Green marketing and green consumers: exploring the myths
Connolly, John; McDonagh, Pierre; Polonsky, Michael; … - In: The international handbook on environmental technology …, (pp. 251-268). 2006
Persistent link: https://www.econbiz.de/10003448176
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Screening not greening : an ecological reading of the greatest business movies
McDonagh, Pierre; Brereton, Pat - In: Journal of macromarketing : examining the interactions … 30 (2010) 2, pp. 133-146
Persistent link: https://www.econbiz.de/10003988176
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Is green the new black? : reflections on a green commodity discourse
Prothero, Andrea; McDonagh, Pierre; Dobscha, Susan - In: Journal of macromarketing : examining the interactions … 30 (2010) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10003988177
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Sustainable consumption and the quality of life : a macromarketing challenge to the dominant social paradigm
Kilbourne, William E.; McDonagh, Pierre; Prothero, Andrea - 2009
Persistent link: https://www.econbiz.de/10003876820
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(Re)thinking distribution strategy : principles from sustainability
Dobscha, Susan; Prothero, Andrea; McDonagh, Pierre - In: Marketing management : a cultural perspective, (pp. 461-474). 2012
Persistent link: https://www.econbiz.de/10009508073
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Sustainable consumption and production : challenges for transformative consumer research
McDonagh, Pierre; Dobscha, Susan; Prothero, Andrea - In: Transformative consumer research for personal and …, (pp. 267-281). 2012
Persistent link: https://www.econbiz.de/10009260772