C.V., Sunil Kumar; Hemanth, Surya; Routroy, Srikanta; … - In: Journal of Global Operations and Strategic Sourcing 13 (2019) 1, pp. 70-87
Purpose: Dealers positioned at the downstream of the supply chains are those who can directly influence demand scenario for the manufacturer. However, manufacturer has to ensure that the influence is favorable by competitively fulfilling the anticipations of the dealers. In this regard, the...