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Long range planning for marketing and diversification
Taylor, Bernard (contributor); Wills, Gordon (contributor) - 1971
Persistent link: https://www.econbiz.de/10000571321
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Fashion marketing : an anthology of viewpoints and perspectives
Wills, Gordon; Midgley, David - 1973
Persistent link: https://www.econbiz.de/10000042153
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Cost/benefit analysis of company information needs
Wills, Gordon; Christopher, Martin - In: Unesco bulletin for libraries 24 (1970) 1, pp. 9-22
Persistent link: https://www.econbiz.de/10003021906
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Marketing in socialist societies
Wills, Gordon; Hayhurst, Roy - In: European journal of marketing : EJM 5 (1971) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10003021928
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Pricing strategy : reconciling customer needs and company objectives
Taylor, Bernard (ed.); Wills, Gordon (contributor) - 1969
Persistent link: https://www.econbiz.de/10001525103
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Management thinkers
Tillett, Anthony - 1970
Persistent link: https://www.econbiz.de/10001525107
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Marketing reality : the sole end and purpose of production is consumption
Wills, Gordon - In: European journal of marketing : EJM 25 (1991) 4, pp. 1-216
Persistent link: https://www.econbiz.de/10001111547
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Effective product organisation and development
Wills, Gordon (contributor) - In: European journal of marketing : EJM 18 (1984) 6, pp. 2-123
Persistent link: https://www.econbiz.de/10001065459
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Handbook of management technology
Wills, Gordon (contributor); Yearsley, Ronald (contributor);  … - 1967
Persistent link: https://www.econbiz.de/10000575278