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Understanding digital advertising and branding : an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Zou, Shaoming; Teng, Lefa - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1181-1182
Persistent link: https://www.econbiz.de/10012395649
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Staying in the middle or avoiding extremes? : a test of the effect of rating scale length in advertising research with Chinese consumers
Li, Cong; Yoon, Gunwoo; Petit, John - In: International journal of market research 62 (2020) 4, pp. 418-431
Persistent link: https://www.econbiz.de/10012308942
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The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
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Tiers and fears : an investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising
Bilby, Julie; Reid, Mike; Brennan, Linda; Chen, Jiemiao - In: Australasian marketing journal 28 (2020) 4, pp. 332-348
Persistent link: https://www.econbiz.de/10012429483
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Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.; Zhao-Serrano, Qianyu - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
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The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin; Li, Bin; Qi, Zhou - In: Marketing intelligence & planning 41 (2023) 8, pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
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Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong; Mao, Luke Lunhua; Smith, Allison B. - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
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Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung; Luk, Ka Yi; Xia, Binfang; Xu, Nan; Yin, Xinzhu - In: International journal of advertising : the review of … 39 (2020) 6, pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
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Problematizing the postfeminist gaze : a critical exploration of young women's readings of gendered power relations in advertising
Rome, Alexandra; O'Donohoe, Stephanie; Dunnett, Susan - In: Journal of macromarketing 40 (2020) 4, pp. 546-562
Persistent link: https://www.econbiz.de/10012308739