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Advertising and the character of English provincial department stores : c.1880-1914

Stobart, Jon - In: History of retailing and consumption 7 (2021) 1, pp. 98-114

Persistent link: https://www.econbiz.de/10012693764

Aesthetics for a polite society : language and the marketing of second-hand goods in eighteenth-century London

Blondé, Bruno; De Mulder, Alessandra; Stobart, Jon - In: The economic history review 77 (2024) 3, pp. 953-974

Persistent link: https://www.econbiz.de/10015047921

Age is no barrier to wanting to look good: women on body image, age and advertising

Borland, Helen; Akram, Selina - In: Qualitative market research : an international journal 10 (2007) 3, pp. 310-333

Persistent link: https://www.econbiz.de/10003492532

Men and women watching and reading : gender and information processing opportunity effects in advertising

Papyrina, Veronika - In: Journal of marketing communications 21 (2015) 2, pp. 125-143

Persistent link: https://www.econbiz.de/10011302876

From overt threat to invisible presence : discursive shifts in representations of gender in menstrual product advertising

Campbell, Rachel; Freeman, Olivia; Gannon, Valerie - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 216-237

Persistent link: https://www.econbiz.de/10012515245

Femvertising and its perception by Polish female consumers

Macias, Klaudia - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 55-69

perception of advertising. The research method employed in this study was a quantitative survey on a sample of 321 Polish women … sexism. The higher the level of sexism, the more negative the evaluation of pro-women advertising becomes. This is a …. The results of the survey showed that women rate advertisements portraying females in an unconventional way higher than …

Persistent link: https://www.econbiz.de/10012666760

Appealing to men and women using sexual appeals in advertising : in the battle of the sexes, is a truce possible?

Black, Iain R.; Morton, Peta - In: Journal of marketing communications 23 (2017) 4, pp. 331-350

Persistent link: https://www.econbiz.de/10011743958

Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands

Cervellon, Marie-Cécile - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 133-145

Persistent link: https://www.econbiz.de/10009762977

Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands

Cervellon, Marie-Cécile - In: Green advertising and the reluctant consumer, (pp. 110-122). 2014

Persistent link: https://www.econbiz.de/10010399376

How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?

Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104

Persistent link: https://www.econbiz.de/10010502832