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Youth identity ownership from a fashion marketing perspective

Cassidy, Tracy Diane; Schijndel, Hannah van - In: Journal of fashion marketing and management 15 (2011) 2, pp. 163-177

Persistent link: https://www.econbiz.de/10009232531

Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer : a fashion industry perspective

Trivedi, Jay P. - In: International journal of electronic customer … 11 (2017/2018) 3, pp. 256-271

Persistent link: https://www.econbiz.de/10011966940

The effect of celebrity endorsement on Instagram fashion purchase intention : the evidence from Indonesia

Herjanto, Halimin; Adiwijaya, Michael; Wijaya, Elizabeth; … - In: Organizations and markets in emerging economies 11 (2020) 1, pp. 203-221

To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior, scholars and business practitioners are motivated to have a better understanding of this phenomenon. Literature on CE focuses on its direct effect on attitude toward various...

Persistent link: https://www.econbiz.de/10012262031

Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness

Park, Hyun Hee - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1101-1122

Persistent link: https://www.econbiz.de/10013390988

The strengths of fashion film series : the effects on character empathy and brand anthropomorphism

Lim, Heejin An; Im, Hyunjoo; Lee, Garim - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 289-303

Persistent link: https://www.econbiz.de/10013410693

Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives

Cárdaba, Miguel A. M.; Fernández Pardo, Ana; Martinez, L. - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 157-172

Persistent link: https://www.econbiz.de/10014290744

An expansion of the brand and message framing effects on smart health-care clothing

Woo, Hongjoo; Kim, Sanghee - In: The journal of product & brand management 31 (2022) 4, pp. 622-636

Persistent link: https://www.econbiz.de/10013393666

From style to status and to power : when and why do stylistic choices in footwear make women feel and act powerful?

Dubois, David; Anik, Lalin - In: Aestetics and style in strategy, (pp. 77-100). 2021

Persistent link: https://www.econbiz.de/10012427864

Factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia : predeterminants of culture and lifestyles in Neom city

Algumzi, Areej - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-13

Saudi Arabia has been taking various initiatives (such as improving women's rights for reduced dependency on male … lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the … evaluates factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia, which can act as predeterminants of …

Persistent link: https://www.econbiz.de/10013369044

Realistic skin vs. flawless skin : explicating the appeal of retouch-free advertising among Chinese women

Yang, Tingting; Lou, Chen; Tandoc, Edson C. <Jr.> - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1315-1351

Persistent link: https://www.econbiz.de/10014450203