Many firms regularly introduce new products. Before the launch of any new product, firms need to make various operational decisions, which are guided by the sales forecast. The new product sales forecasting problem is challenging when compared to forecasting sales of existing products. For...

Online advertising enables advertisers to reach customers with personalized ads. Advertisers need to determine the right targets for their ads and how much they are willing to pay to engage those targets. A large portion of online ads are priced using real-time auctions, thus advertisers need to...

The large growth of online advertising and the associated growth in personalized data allows advertisers to customize their advertisements for specific customers. In particular, advertisers can customize the product that is displayed in the ad as well as the creative look of the ad. We focus on...

In e-commerce, product ranking and display affect customer choices and sales as items placed in top positions receive significantly more clicks than items placed at the bottom. For retailers who sell items from the inventory they have purchased and owned, product ranking has a profound impact on...