The purpose of the current study is to model the marketing strategy decision-making problem as a multi-criteria decision-making (MCDM) problem and provide a five-step decision support framework to make and carefully assess the marketing strategies. A marketing strategy decision-making framework...

This article examines the relationship of between political activity and TAIEX stock market behaviour by the asymmetric GARCH. The results found that the congressional effect is negative on stock returns but volatility is not significant. The congressional effect on stock market returns...

This paper tries to clarify whether change in political regime has an effect on the behaviour of the stock market in Japan. The empirical study finds that the transition of ruling party effect is not a crucial variable to the Nikkei 225. The alienation felt by the Japanese about the political...

This work presents a novel neural network model for forecasting option prices using past volatilities and other options market factors. Out of different approaches to estimating volatility in the option pricing model, this study uses backpropagation neural network to forecast prices for...

To determine marketing strategy may well be the most critical function of management. The pursuit of competitive advantage always requires much deliberate thought and discussion. The current study attempts to develop a marketing strategy evaluation framework based on the resource-based view...