Similar Search Results

An assessment of product class involvement in food‐purchasing behavior

Drichoutis, Andreas C.; Lazaridis, Panagiotis; Nayga, … - In: European Journal of Marketing 41 (2007) 7/8, pp. 888-914

Purpose – This paper sets out to investigate the factors affecting product class involvement for food. Factors … with food and sketch the profile of consumers more likely to be involved or not involved with food. This paper also seeks … to assess the factors affecting the importance attached to different aspects of food such as taste, price, nutrition …

Persistent link: https://www.econbiz.de/10014722424

Limit conjoint analysis and Vickrey auction as methods to elicit consumers' willingness‐to‐pay

Sichtmann, Christina; Stingel, Susanne - In: European Journal of Marketing 41 (2007) 11/12, pp. 1359-1374

Purpose – Limit conjoint analysis (LCA) and Vickrey auctions (VA) are methods for measuring willingness‐to‐pay (WTP) currently under discussion. However, there are hardly any studies comparing the approaches in terms of their applicability and validity. This paper aims to analyze the...

Persistent link: https://www.econbiz.de/10014722447

Consumer complaint behaviour of Asians and non‐Asians about hotel services

Ngai, Eric W.T.; Heung, Vincent C.S.; Wong, Y.H.; Chan, … - In: European Journal of Marketing 41 (2007) 11/12, pp. 1375-1391

Purpose – This paper aims to test the differences in the consumer complaint behaviour of Asian and non‐Asian hotel guests in terms of culture dimensions. It also aims to examine the relationship between demographic factors (age, gender and education level) and complaint behaviour....

Persistent link: https://www.econbiz.de/10014722448

Perceived relationship quality and post‐purchase perceived value

Moliner, Miguel A.; Sánchez, Javier; Rodríguez, Rosa M.; … - In: European Journal of Marketing 41 (2007) 11/12, pp. 1392-1422

Purpose – The purpose of this paper is to study the formation of a consumer's attitude towards a supplier, given the identification of the key indicators of perceived relationship quality, and their links with one another and with the perceived value of a purchase. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014722449

Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study

Mazzarol, Tim; Sweeney, Jillian C.; Soutar, Geoffrey N. - In: European Journal of Marketing 41 (2007) 11/12, pp. 1475-1494

Purpose – Organizations continually seek new ways to achieve competitive advantage and word of mouth (WOM) represents such an opportunity because it has a powerful influence on consumers' attitudes and behaviors. However, prior research offers little insight into what WOM really means. The...

Persistent link: https://www.econbiz.de/10014722452

The importance of packaging attributes: a conjoint analysis approach

Silayoi, Pinya; Speece, Mark - In: European Journal of Marketing 41 (2007) 11/12, pp. 1495-1517

/methodology/approach – The paper examines these issues using a conjoint study among consumers for packaged food products in Thailand, which is a … very competitive packaged food products market. Findings – The conjoint results indicate that perceptions about packaging …

Persistent link: https://www.econbiz.de/10014722453

Ethnocentric beliefs and country‐of‐origin (COO) effect

Chryssochoidis, George; Krystallis, Athanassios; … - In: European Journal of Marketing 41 (2007) 11/12, pp. 1518-1544

consumer ethnocentrism (CE) and its implications on their evaluation of food products. Furthermore, it seeks to examine the … level of CE in a food evaluation context. Design/methodology/approach – For attaining the above aims, a questionnaire was … country a food product originates in (country‐specific), except when the foreign country of origin is given, where the COO …

Persistent link: https://www.econbiz.de/10014722454

Towards an integrated model of low attention advertising effects

Grimes, Anthony - In: European Journal of Marketing 42 (2008) 1/2, pp. 69-86

Purpose – The purpose of this paper is draw together the different explanations of low attention advertising effects in the related, yet traditionally separate, paradigms of low involvement processing and mere exposure effects. Further to this, the paper aims to integrate these perspectives...

Persistent link: https://www.econbiz.de/10014722461

The influence of loyalty programme membership on customer purchase behaviour

Meyer‐Waarden, Lars - In: European Journal of Marketing 42 (2008) 1/2, pp. 87-114

Purpose – In the retailing sector, consumers typically patronize multiple outlets, which leaves outlets striving to earn a greater portion of consumer expenditures. The purpose of this paper is to improve theoretical and empirical knowledge about the impact of retailing loyalty programmes on...

Persistent link: https://www.econbiz.de/10014722462

Understanding the consumer propensity to observe

Simpson, Penny M.; Siguaw, Judy A.; Cadogan, John W. - In: European Journal of Marketing 42 (2008) 1/2, pp. 196-221

Purpose – The purpose of this paper is to explore the tendency of some consumers to use the purchase behavior of unknown other consumers as a purchase decision heuristic, by first developing a measure of the consumer propensity to observe. The effects of likely individual consumer factors are...

Persistent link: https://www.econbiz.de/10014722467