Purpose – Despite unanimous agreement in the existing literature that morale influences employee performance, no well‐defined measure of morale exists. In Russia, identifying the factors that contribute to employee morale is particularly important since firms face difficult financial...

Poland appears to be an attractive consumer market, based on strong demand for consumer products during the past several years. However, this may not be the case for Western marketers, because of the influence of strong feelings of national pride on behavior of Polish consumers. Measures of...

Purpose – The purpose of this paper is to compare and contrast customer perceptions related to satisfaction with conventional grocery stores as compared to specialty grocery stores. The study examines store attributes of product assortment, price, quality, and service in order to determine...

Purpose – The purpose of this paper is, first, to assess the influence of four promotional strategies on students' purchase intention for fair trade coffee; and second to examine the effect of attractiveness and credibility of two university sports celebrities on purchase intention for...

Purpose – The purpose of this paper is to propose a theoretical model which investigates antecedents, consequences, and contingency factors of retailer own‐brand product advantage. The paper develops propositions and managerial implications. Design/methodology/approach – It summarizes an...

Identifies the purpose of the study as gathering exploratory data on organizational structure and product procurement process for Russian retail stores. Results came from conducting in‐depth interviews with six retail executives in Russia, in which respondents answered a series of open‐ended...

Success of retail firms is dependent on a motivated workforce, yet little is known about what job characteristics motivate employees from former command economies. Investigates 11 valent job motivators for Russian and Polish retail sales staff and their expectations of receiving these rewards....

Purpose – To extend the research focuses of downtown business districts beyond the urban planning literature through application of the resource‐based theory of the firm. Downtowns may act like firms (with a collection of SBUs), and therefore should possess resources that provide competitive...

Purpose – The purpose of this paper is to measure consumer‐based brand equity in the supermarket industry and to identify the strategy drivers associated with levels of brand equity for consumers' typically patronized supermarkets. Design/methodology/approach – A nine state survey of...

Purpose – The purpose of this paper is to describe a qualitative study of small retailers, designed to uncover perceptions of resources which may be utilized to create competitive advantages and improve performance. The resource‐based view (RBV) of the firm has focused on large firms, and...