Manik, Prerna; Gupta, Anshu; Jha, P. C. - In: International Game Theory Review (IGTR) 17 (2015) 02, pp. 1540021-1
Promotion plays an important role in determining fate of a product. It voices product qualities and persuades potential customers to make purchases. In todays diversified markets every customer has individual needs and preferences. This calls for market segmentation which facilitates companies...