This article presents a practical tool for optimally scheduling wine grape harvesting operations taking into account both operational costs and grape quality. We solve a mixed-integer linear programming model to support harvest scheduling, labor allocation, and routing decisions. A quality loss...

Good demand estimates are the key to effective pricing decision-making. However, they are subject to a high degree of uncertainty due to various factors that are unpredictable or difficult to model, thus making pricing decisions risky. This research provides a simple proposal for a robust...

We study urban traffic equilibrium involving three classes of agents: car users, bus users or passengers and bus operators. A partially unregulated transit system is assumed, where bus fares are exogenously determined by municipal or transportation authorities, but bus operators are allowed to...

Purpose This paper aims to show how consumers process information differently under two dissimilar types of brand strategies. By analysing data from dishwashing detergent consumers who evaluated two different brands, one with a high differentiated/performance/price brand (HB) strategy and other...

Purpose – The purpose of this paper is to assess the relationship between perceived brand quality (PBQ), customer perceived value (CPV) and disposition to pay a higher price (DHP) for a product. Such an assessment also seeks to determine if consumer involvement and brand performance...