AbstractThis chapter introduces and defines cloud computing. This chapter explains its historical origins and how it has evolved to become an important element of ecommerce operations. A discussion of current research is presented to provide an understanding of the different types of cloud...

AbstractThis chapter introduces and defines some of the principle terms that will be used throughout the book. This chapter also tries to help justify why the subject of this book is an important for students of business. The chapter ends with an overview of the book's architecture used to...

AbstractThis chapter presents the topic of human resource management (HRM) in an e-commerce setting. The chapter explains the relationships between HRM and Just-in-time management, HRM and business process reengineering, HRM and globalization. Why HRM is so important in the context of e-commerce...

AbstractThis chapter presents the subject of inventory management in an e-commerce context. The chapter presents a brief overview of the basics of inventory management as they relate to differing types of business operations. The chapter then explains how e-commerce operations require the use of...

AbstractThis chapter introduces and defines mobile commerce. This explains its historical origins and how it has evolved to become a critical element of e-commerce operations. A discussion of current research is presented to provide an orientation to current technology uses. The chapter also...

AbstractThis chapter presents the topics of forecasting and scheduling management in the context of e-commerce. A discussion of the relationships between JIT and forecasting and scheduling management are also presented. The chapter then relates forecasting and scheduling management to...

Obiettivo del presente lavoro è quello di studiare il comportamento d’acquisto online, analizzando le variabili che incidono sull’intenzione d’acquisto degli utenti Web. Le ricerche, volte a spiegare la propensione all’utilizzo delle nuove tecnologie hanno fornito, ad oggi, numerosi...

E-commerce becomes a cornerstone for many businesses over the recent years. Align with e-commerce activities, the marketing communication through online media plays a major role in achieving competitive advantageous. E-mail advertising in this context offers a cost effective, direct and...

El objetivo del presente trabajo es analizar los factores que influyen en el uso de buscadores y su incidencia en el comportamiento de compra en Internet. El análisis de resultados obtenidos a partir de una muestra representativa de 485 compradores por Internet españoles, pone de manifiesto...