Purpose – The concept of online customer service experience (OCSE) has recently received great interest from academia and businesses alike. Despite the belief that providing superb online experiences will influence customers' online buying behavior, most of the research focuses solely on the...

Die Markierung von Private Label Fashion Brands als Untersuchungsgegenstand -- Theoretische Grundlagen und Herleitung des Untersuchungsmodells -- Empirische Analyse der vertikalen Dimension von Private Label Fashion Brands -- Schlussbetrachtung und Ausblick -- .

Purpose – The purpose of this paper is to examine quality satisfaction between transactional and relational customers in e-commerce, and it also explores the moderating effect of perceived control and perceived enjoyment on quality satisfaction. Design/methodology/approach – Multivariate...

The book addresses the most recent challenges faced by the postal and delivery sector. This book includes original essays by prominent researchers and practitioners in the field of postal and delivery economics, originally presented at the 28th Conference on Postal and Delivery Economics held...

The sudden surge in the e-commerce sector has sparked concerns in several economies in the world, particularly in India. The country's traders' associations have complained that the online retail sector (dominated by e-commerce majors) has been growing at the expense of the offline retail...

The increasing volume of digital trades inevitably generates more disputes. An efficient online dispute resolution mechanism is an important digital trade promotion policy measure, as it ensures the cyber order and strengthens online users' confidence. The immediate implication is the...

Purpose This research posits that e-vendors can use product aesthetic information (PAI) as a strategic positing tool to shape consumers’ perceptions of e-vendors’ websites. Design/methodology/approach To test this framework, variations on a garment’s color (a crucial element of product...

Purpose – This paper aims to propose a framework that integrated the technology acceptance model (TAM), theory of planned behaviour (TPB) and technology-organization-environment (TOE) and extended the constructs to enrich literature and capture some peculiarities of small and medium-scale...

Purpose – This study aims to develop adoption barriers model that captures location factors and non-transparency in government support programs, and attempted to unveil why certain locations offer more adoption opportunities than others. Design/methodology/approach – The opinions of small...