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Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge; Gegez, A. Ercan; Aytimur, Hilal; Gegez, … - In: International journal of consumer studies 46 (2022) 5, pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
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A comparative content analysis of advertising practices to children
Bakir, Aysen; Palan, Kay M.; Kolbe, Richard H. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 247-262
Persistent link: https://www.econbiz.de/10009770221
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A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
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Research on unhealthy food and beverages advertising targeting children : systematic literature review and directions for future research
Srivastava, Ritu; Gupta, Parul - In: Australian journal of management 47 (2022) 4, pp. 749-772
Persistent link: https://www.econbiz.de/10013396320
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Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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The influence of advertising on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana; Hutmanova, Nikoleta; Jusko, Lubor; … - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
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A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.; Yee, Andrew Z. H.; Lau, Jerrald; Ng, … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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Attitudinal change in children : an insight from three decade of advertising campaigns in India
Rehman, Varisha - In: Journal of marketing communications 25 (2019) 8, pp. 884-911
Persistent link: https://www.econbiz.de/10012203379
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Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity
Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16
This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the … desire among children (collage exercise, focus groups with children and informal surveys with the parents of interviewed … children). Subsequently, we conducted an experimental study, surveying 267 school children (aged 7 to 11), to empirically …
Persistent link: https://www.econbiz.de/10014506335