This conceptual study analyzes how digital technologies can create opportunities for component suppliers in multi-tier supply chains facing the issue of commoditization and it develops a strategic framework based on prior studies. This study finds that modularity facilitates the understanding of...

In today's highly competitive markets, firms no longer compete as independent entities but as business networks. Partnerships are crucial for firms to be relevant in network competition. Starting and evolving partnerships require investing time and resources in nurturing relationships. The...