People need to embrace a sustainable way of life that benefits the environment and society. The unsustainable practices of production and consumption threaten both human life and nature. As a result, professionals worldwide have become increasingly attentive to sustainability concerns and...

Consumers' unsustainable behavioral intentions contribute to environmental degradation and impede sustainability. Using green products is one way to reduce this effect and promote environmental growth. Therefore, this study aims to ascertain young customers' intentions regarding their green...