Napjainkra nyilvánvalóvá vált, hogy az információs társadalom kiépítése, amelyet az Európai Unió célkitűzéseibe foglalt, aktív kormányzati támogatást igényel. Csaknem minden országban kialakítottak már az átmenetet támogató, illetve meggyorsító programokat és...

A terület komplexitásából adódóan már a turizmus fogalmának meghatározása, modellezése is akkor járhat sikerrel, ha azt több nézőpontból közelítjük meg. Különösen igaz ez a láthatatlan, vagy rejtett, kevéssé mérhető jelenségekre, amelyek egy-egy turisztikai...

Among the required skills of purchasers, communication is one of the most frequently mentioned ones. Information reception and processing are important elements of this skill. This paper focuses on how and through what channels purchasers process inputs and how they understand them. The...

Jelen cikk célja, hogy feltárja az értékesítési tevékenység ismert folyamatának átalakulását a különféle, értékesítési célú digitális és közösségimédia-eszközök hatásainak elemzésén keresztül. Az értékesítési folyamat alapvető fázisainak ismertetése után...

The paper presents a research conducted in 2016 on the topic of relations between corruption perceptions and media usage patterns amongst Hungarian youth between 18 and 29 years. The main results can be summarised in three points. First, while half of the Y generation respondents in Hungary have...

Eating habits have become increasingly irrational in the last century; a variety of eating disorders have appeared. Obesity seems to be impossible to cure. Nowadays, the impact of media-marketing is the most powerful social influence on eating habits. Media has five main messages on eating and...

The most prominent social button is the “like”, which was introduced by the social networking site Facebook in February 2009. In social media, liking is a so-called predefined communicative act, which has created a recommendation and like culture. The interactions of users with contents and...

In the spring of 2010 Greece officially turned to the EU for help in order to prevent itself from a sovereign default. However, the Treaty on European Union explicitly prohibits any member state to ask for a so-called bailout (i.e., financial assistance) from the other member states or the EU...

There is an observable discrepancy between the real and virtual economy, as money stopped being the tool and essence of capitalism and the economy in the postmodern era. Money has become a purpose, a simulation, a viral virtual image. For this reason, we should rather say that it is no longer...

While workplace communication is a well-established field in communication studies, empirical research based on samples of communication processes taking place in actual organisations is still scarce. Although a distinct line of research on meetings has recently emerged and established itself as...