Understanding which factors are important to consumers when deciding to use a mobile wallet and how these factors influence users’ commitment and recommendation is important because the demand for cashless transactions has increased worldwide in recent years, especially developing countries...

rfManagement accounting system (MAS) helps managers to make decisions and control activities to achieve short-term and long-term goals. Based on Upper Echelons Theory (UET), this study examines the impact of dynamic environment on CEO’s psychology characteristic (risk-taking propensity) that...

Digital marketing transformation is one of the important elements in a business's long-term plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really simple with B2B enterprise. Based on the theory of planned behavior and the theory of consumer behavior, this...

Using the valence framework, this study examined the effect of perceived benefit (utilitarian value and convenience) and perceived risk (privacy & security barrier and usage constraints) to purchase intention of consumers towards online travel agencies (OTAs). Furthermore, the impacts of...

Digital marketing transformation is one of the important elements in a business's long-term plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really simple with B2B enterprise. Based on the theory of planned behavior and the theory of consumer behavior, this...

Nowadays, creation, exchange and transfer of knowledge (CETK) are turning into the most significant activity for companies. This article sheds light on Swedish and Bulgarian companies within a mature industry in terms of their knowledge flows for collaboration and innovation. Companies from the...

The purpose of this article is to deepen our understanding of what we know about business model innovation in the agri-food sector, both from a theoretical as well as a practical perspective. The methodological approach used in the paper is built on interviews, focus groups and observations of...

Nowadays, creation, exchange and transfer of knowledge (CETK) are turning into the most significant activity for companies. This article sheds light on Swedish and Bulgarian companies within a mature industry in terms of their knowledge flows for collaboration and innovation. Companies from the...