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Scripting is a widely-used way to automate the execution of tasks. Despite the popularity of scripting, it remains difficult to use for both beginners and experts: because of the cryptic commands for the first group, and incompatible syntaxes across different systems, for the latter group. The...
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Studying competition and market structure at the product level instead of brand level can provide firms with insights on cannibalization and product line optimization. We introduce Product2Vec, a method based on representation learning, to study product-level competition when the number of...
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How consumers use review content in their decision making has remained a black box due to the labor-intensive nature of extracting content from review text and the lack of data on review-reading behavior. In this study, we overcome this challenge by applying deep-learning- based natural language...
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