André Mendes Primo, Marcos; Dooley, Kevin; Johnny … - In: International Journal of Operations & Production Management 27 (2007) 3, pp. 323-341
Purpose – Manufacturing firm reaction to a supply failure is important because buyer dissatisfaction may induce related development or switching costs. The purpose of this paper is to ask: what is the impact of a supply failure and recovery on manufacturing firm dissatisfaction with the...
