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The evolving direct-to-consumer retail model : a review and research agenda

McKee, Samantha; Sands, Sean; Pallant, Jason Ian; … - In: International journal of consumer studies 47 (2023) 6, pp. 2816-2842

Persistent link: https://www.econbiz.de/10014427405

The dynamics of neuromarketing : publication, collaboration, and topic prominence

Cardoso, Lucilia; Araujo, Arthur Barbosa de; Dias, Francisco - In: Biometrics and neuroscience research in business and …, (pp. 223-243). 2024

Persistent link: https://www.econbiz.de/10014560401

Ethnocentrism consumer research : a bibliometric analysis overview over 1984-2021

Tahali, Sara; Yildiz, Hélène; Kaswengi, Joseph - In: Brand, Label, and Product Intelligence : Second …, (pp. 91-113). 2022

Persistent link: https://www.econbiz.de/10013338055

Uncovering the identity of electronic markets research through text mining techniques

Nahr, Nora; Heikkilä, Marikka - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1257-1277

Persistent link: https://www.econbiz.de/10013463380

Artificial intelligence in marketing research and future research directions : science mapping and research clustering using bibliometric analysis

Thakur, Jyoti; Kushwaha, Bijay Prasad - In: Global business and organizational excellence : GBOE 43 (2024) 3, pp. 139-155

Persistent link: https://www.econbiz.de/10014467985

Content marketing research : a review and research agenda

Bubphapant, Jitpisut; Brandão, Amélia Maria Pinto da Cunha - In: International journal of consumer studies 48 (2024) 1, pp. 1-30

Persistent link: https://www.econbiz.de/10014465627

Agri-food sustainable marketing research : a bibliometric analysis of the evolution of the field since 1990

Ruiz-Morales, Betzabé; Espitia-Moreno, Irma C.; … - In: International journal of innovation & sustainable … 17 (2023) 1/2, pp. 85-103

Persistent link: https://www.econbiz.de/10014320129

Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science

Woodside, Arch G. - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 259-278

Persistent link: https://www.econbiz.de/10011407173

Academic research in marketing and business school health : limiters and improvement opportunities

Stremersch, Stefan; Winer, Russell S. - 2018

Persistent link: https://www.econbiz.de/10012126183

Radical innovations : between established knowledge and future research opportunities

Tiberius, Victor; Schwarzer, Hannes; Roig-Dobón, Salvador - In: Journal of innovation & knowledge : JIK 6 (2021) 3, pp. 145-153

The fast growing body of radical innovation research is fragmented and difficult to overlook. We provide an overview of the most cited journals, authors, and publications and conduct a bibliographic coupling to structure the literature landscape. We identified the following research clusters:...

Persistent link: https://www.econbiz.de/10012591336