Purpose: The purpose of this paper is to explore the dimensions of online customer experience (OCE) and their impact on satisfaction and loyalty in the clothing e-retail context. Furthermore, it explores the influence of gender on the OCE-satisfaction-loyalty chain. Design/methodology/approach:...

Purpose: While marketers want to drive higher repurchases for better business sustainability, repeat shopping experiences may change customer perceptions of the online channel, resulting in the emergence of new segment typologies. Therefore, the purpose of this paper is to explore the...

Purpose: The purpose of this paper is to identify the impact of factors derived from the unified theory of user acceptance of technology (performance expectancy, effort expectancy, social influence, facilitating conditions, age, gender) and of those drawn from literature (perceived risk,...

Purpose The purpose of this paper is to identify which factors influence mobile banking adoption and examine those factors for segmentation, using a sample of Indian consumers. Design/methodology/approach In total, 59 statements were identified based on a literature review, focus group...

There is a growing concern among researchers, decision makers and management practitioners about the right approach to implement Knowledge Management (KM). Although it is difficult to classify an approach as most appropriate, adopting one makes implementation easier. Therefore, to get an...

A deluge of tests have been conducted on asset pricing models in literature, more so on the Capital Asset Pricing Model (CAPM), to ascertain their validity, efficiency and efficacy in different markets in explaining asset prices. Such tests have been either individual in nature wherein any one...

With increasing doubt about the validity of the one-factor Capital Asset Pricing Model in pricing financial assets, development of newer models or extensions has become the order of the day. This paper applies one of these developments—the multi-factor Arbitrage Pricing Theory (APT) to...

This article estimates two models for the takeover selection process in India by identifying discriminating variables that help delineate bidder and target firms. Both discriminant analysis and logit regression have been used for the purpose of developing the appropriate frameworks based on...

In this article, an attempt is made to build an ARIMA model to forecast exports of Indian readymade garments. The monthly data on readymade garments exports for the period April 1991 to December 2000 is used to build the model. The forecasts are obtained for the period January 2001 to December...

The main objective of this article is to study the perception of the users of cyber cafés and to understand the important factors required to manage the cafés better in a competing environment. This was pursued by interviewing 414 users, in cyber cafés spread over different parts of Delhi....