Joining a technical standards alliance is becoming increasingly crucial for latecomer enterprises' innovation catch-up in today's fast-paced technological environment. This study investigates the influence of latecomers' ambidextrous innovation on technical standards alliances while highlighting...

Purpose – This study aims to examine the role of functional and symbolic image congruity in Chinese consumers' brand preferences in the auto market, and the role of brand familiarity in moderating the relationship between brand image congruity and consumers' preferences....

Purpose Grounded in agency and clan theories, this study aims to examine how, when and why joint liability works as a control mechanism to reduce opportunism among tea supplier groups in China. Design/methodology/approach Survey data from 82 supplier groups (three respondents per group) were...