Crowdfunding has mostly been used to finance very unique projects. Recently, however, companies have begun using it to … finance more traditional products where they compete against other sellers of similar products. Major crowdfunding platforms … where two competing firms can use crowdfunding prior to direct sales. The model provides several implications that have not …

Crowdfunding is an Internet-based fundraising method that relies on contributions from a large crowd of investors to … crowdfunding success lead to overfunding. Based on the information asymmetries between fund-seeking entrepreneurs and the crowd … socially oriented projects from a reward-based crowdfunding platform. The results show the importance for entrepreneurs of …

As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous … perspectives. We therefore approach the marketing mix adaptability of online crowdfunding platforms and its impact on campaign …, we performed an in-depth analysis of the 4E marketing mix benefits on crowdfunding, highlighting best practice approaches …