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This paper examines the effect of message characteristics on donation behavior using an economic model of giving. The utility of giving can come from one's own contribution and possibly from the combined contributions of others. Donors are assumed to be constrained utility maximizers, and the...
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Motivation represents a foundation corestone on which analyses in a number of the humanities and social sciences are built. For a long time, economists have seen motivation as connected with the act of giving, trying to interpret it in the context of the neoclassical economics assumptions. On...
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This paper links the fundraising success of nonprofit organizations to their marketing process. Financial and non …-financial dimensions of fundraising performance are included in the study, as to demonstrate both aspects of the intended outcomes. The … activities on two dimensions of fundraising performance. In addition, the paper discusses and empirically verifies the influence …
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