Purpose: The existing literature on linking growers directly with the market mostly overlooks the case of smallholders. They grow commercial–perishable crops and have to rely on the efficacy of the marketing system. The present paper intends to fill this void. Design/methodology/approach: The...

Clean sources of energy are a priority area for many organizations. The regulators and government are incentivizing these initiatives, which would also aid in achieving sustainable development goals (SDGs). Electric vehicle adoption (EVA) is an important pillar of clean energy which would help...

Background Health insurance has been acknowledged by researchers as a valuable tool in health financing. In spite of its significance, a subscription paralysis has been observed in India for this product. People who can afford health insurance are also found to be either ignorant or aversive...