Purpose: The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally friendly product electric vehicles (EVs) and their possession of a stereotype of EV owners as being...

Purpose: This paper aims to explore the use of an appeal, belonging and commitment social marketing intervention to rescue a failing corporate “charity of the year” exercise that involved a mental disability charity. It describes the improvements experienced consequent to the introduction...

Owner‐managers or managing directors of 106 UK public relations consultancies completed a questionnaire concerning the extent of their firms’ client reputation management activities and their attitudes and opinions about reputational work. The results suggested widespread interest in the...

Purpose – The purpose of this paper is to determine the potential contributions of corporate art collections (CACs) to the process of corporate identity management within companies. Design/methodology/approach – Respondents in 181 enterprises in nine different countries completed a...

Purpose: The purpose of this paper is to report the development and validation of a scale for measuring “post-series depression” (PSD), a concept that describes the feelings of melancholy and longing that can occur when an individual’s all-consuming film or screen product comes to an end....

Purpose – The purpose of the paper is to establish the antecedents of changes in public attitudes towards the UK banking industry following the global financial crisis. Design/methodology/approach – A questionnaire was administered to 1,066 people querying their attributions of blame for the...

Purpose – The purpose of this paper was to identify whether the promotional materials used by government bodies and private producers to stimulate the mass market for electric vehicles (EVs) embodied themes deemed attractive by a sample of motorists in Greater London....