There is an increasing interest in exploring the use of social media in the workplace, where the issue of the effect of this phenomenon often provokes opposite reactions. Consequently, managers face the challenge of making the right decision, allowing or limiting the use of social media. It is...

Enterprise Social Software versprechen, Kommunikation im Unternehmen nicht nur effizienter, sondern auch demokratischer zu gestalten. Doch welche Chancen bieten diese Systeme tatsächlich für die Partizipation im Unternehmen? Welche Herausforderungen stellen sich? Welche Handlungsoptionen...

In recent years, the rise of ICT has resulted in the dimension that digital marketing currently has, understood as the use of technological resources in the development of the market strategy, as well as in the commercialization and communication of the organization. This article aims to carry...

E-recruitment has been the focus both of research and commercial use in the past decade, with the addition of social media recruitment in the recent years. Public profiles and information on potential candidate have exploded with the emergence of profiles on social network web-sites, which is...