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Innovative mobile marketing via smartphones

Persaud, Ajax; Azhar, Irfan - In: Marketing Intelligence & Planning 30 (2012) 4, pp. 418-443

Purpose – Smartphone adoption by consumers is increasing exponentially, and presents marketers with many new opportunites to reach and serve customers. However, are consumers ready for mobile marketing through their smartphones? This study aims to investigate consumers' willingness to accept...

Persistent link: https://www.econbiz.de/10014946308

Migrating to the cloud

Doherty, Eileen; Carcary, Marian; Conway, Gerard - In: Journal of Small Business and Enterprise Development 22 (2015) 3, pp. 512-527

medium-sized enterprises (SMEs). The purpose of this paper is to examine the drivers and barriers to cloud computing adoption … exploratory research has illuminated this area through examining the drivers and barriers to cloud adoption by SMEs. In the Irish …

Persistent link: https://www.econbiz.de/10014903790

The usage of digital marketing channels in SMEs

Taiminen, Heini Maarit; Karjaluoto, Heikki - In: Journal of Small Business and Enterprise Development 22 (2015) 4, pp. 633-651

Purpose – The purpose of this paper is to provide insights into the utilization and goals of digital marketing, and examines factors that influence the adoption and use of digital marketing channels in SMEs. Design/methodology/approach – The data comprises semi-structured theme interviews in...

Persistent link: https://www.econbiz.de/10014903793