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Valuation of digital platforms : experimental evidence for Google and Facebook

Herzog, Bodo - In: International Journal of Financial Studies : open … 6 (2018) 4, pp. 1-13

This article investigates the fundamental value of digital platforms, such as Facebook and Google. Despite the transformative nature of digital technologies, it is challenging to value digital services, given that the usage is free of charge. Applying the methodology of discrete choice...

Persistent link: https://www.econbiz.de/10011964007

Price salience and product choice

Blake, Tom; Moshary, Sarah; Sweeney, Kane; Tadelis, Steve - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 619-636

Persistent link: https://www.econbiz.de/10012623350

An Analysis of Search and Authentication Strategies for Online Matching Platforms

Basu, Amit - 2018

Compared to offline matching markets, online matching platforms improve search in thematching process, but at the same … interplay between these two processes in online matching, using game-theoretic models. We examine whether an online matching … should price its search and authentication services. Our results provide valuable insights for online matching platforms …

Persistent link: https://www.econbiz.de/10012936788

Personalized Recommendations on a Matching Platform

Lee, Gunhaeng - 2019

I study a platform-mediated two-sided matching with incomplete information. Platform users voluntarily disclose their … before they form matches. I characterize conditions under which the platform can (or cannot) achieve an optimal matching … information and an optimal matching under a certain condition. I also study an optimal customized pricing schedule and show that …

Persistent link: https://www.econbiz.de/10012859425