Similar Search Results

Developing and validating opportunity creation as a construct : a preliminary study

Makama, Adamu Ado; Sambasivan, Murali; Mohani Abdul; … - In: Journal for international business and entrepreneurship … 11 (2018) 4, pp. 363-380

Persistent link: https://www.econbiz.de/10012050605

I am "better" than you! : the influence of upward social comparison on the intention to work abroad among doctors in Iraq : the mediating mechanism of attitude towards leaving

Bha-Aldan Mundher Oraibi; Ho, Jo Ann; Raja Nerina Raja Yusof - In: International journal of human resource management 33 (2022) 11, pp. 2316-2338

Persistent link: https://www.econbiz.de/10013370252

The impact of celebrity endorsement on followers’ impulse purchasing

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 338-358

Persistent link: https://www.econbiz.de/10013550348

The role of audiences' benign envy in influencer marketing

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 215-230

Persistent link: https://www.econbiz.de/10014442588

The roles of the country's cognitive, affective, and personality aspects in international students' decision-making

Hendriana, Evelyn; Khairil Wahidin Awang; Raja Nerina … - In: Journal of marketing for higher education 33 (2023) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10014419262

Purchasing celebrity-endorsed brands as a way of self-presentation

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of electronic marketing and … 15 (2024) 4, pp. 501-517

Persistent link: https://www.econbiz.de/10015064003

Unleashing the potential : enhancing technology adoption and innovation for micro, small and medium-sized enterprises (MSMEs)

Mei Kay Loo; Sridar Ramachandran; Raja Nerina Raja Yusof - In: Cogent economics & finance 11 (2023) 2, pp. 1-32

This study conducts a comprehensive systematic review to gain insights into the challenges of technology adoption and innovation for Malaysian Micro, Small and Medium-sized Enterprises (MSMEs), which play a crucial role in the country's economy. These MSMEs face obstacles, including challenges...

Persistent link: https://www.econbiz.de/10014501164

Application of knowledge management systems in Malaysian oil palm plantations' supply chain

Nitty Hirawaty Kamarulzaman; Mohd Ghazali Mohayidin - In: International journal of business and systems research 5 (2011) 1, pp. 104-121

Persistent link: https://www.econbiz.de/10008906497

Role of biopesticides in developing a sustainable vegetable industry in Malaysia

Nitty Hirawaty Kamarulzaman; Mazlan, Norida; Rajendran, … - In: International journal of green economics 6 (2012) 3, pp. 243-259

Persistent link: https://www.econbiz.de/10009687987

Consumers' preferences toward attributes of manufactured halal food products

Mohd Ghazali Mohayidin; Nitty Hirawaty Kamarulzaman - In: Journal of international food & agribusiness marketing … 26 (2014) 2, pp. 125-139

Persistent link: https://www.econbiz.de/10010358887