Similar Search Results

The mediating role of halal supply chain integrity in enhancing performance for halal herbal-based food SMEs

Salini Devi Rajendran; Nitty Hirawaty Kamarulzaman; … - In: Journal of Islamic marketing 15 (2024) 12, pp. 3621-3648

Persistent link: https://www.econbiz.de/10015329247

The impact of celebrity endorsement on followers’ impulse purchasing

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 338-358

Persistent link: https://www.econbiz.de/10013550348

Navigating the digital travel landscape : understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings

Abdul Aziz Azdel; Khairil Wahidin Awang; Raja Nerina … - In: Asia Pacific journal of marketing and logistics 36 (2024) 6, pp. 1393-1408

Persistent link: https://www.econbiz.de/10015210524

Unleashing the potential : enhancing technology adoption and innovation for micro, small and medium-sized enterprises (MSMEs)

Mei Kay Loo; Sridar Ramachandran; Raja Nerina Raja Yusof - In: Cogent economics & finance 11 (2023) 2, pp. 1-32

This study conducts a comprehensive systematic review to gain insights into the challenges of technology adoption and innovation for Malaysian Micro, Small and Medium-sized Enterprises (MSMEs), which play a crucial role in the country's economy. These MSMEs face obstacles, including challenges...

Persistent link: https://www.econbiz.de/10014501164

Developing and validating opportunity creation as a construct : a preliminary study

Makama, Adamu Ado; Sambasivan, Murali; Mohani Abdul; … - In: Journal for international business and entrepreneurship … 11 (2018) 4, pp. 363-380

Persistent link: https://www.econbiz.de/10012050605

The roles of the country's cognitive, affective, and personality aspects in international students' decision-making

Hendriana, Evelyn; Khairil Wahidin Awang; Raja Nerina … - In: Journal of marketing for higher education 33 (2023) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10014419262

I am "better" than you! : the influence of upward social comparison on the intention to work abroad among doctors in Iraq : the mediating mechanism of attitude towards leaving

Bha-Aldan Mundher Oraibi; Ho, Jo Ann; Raja Nerina Raja Yusof - In: International journal of human resource management 33 (2022) 11, pp. 2316-2338

Persistent link: https://www.econbiz.de/10013370252

The role of audiences' benign envy in influencer marketing

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 215-230

Persistent link: https://www.econbiz.de/10014442588

Purchasing celebrity-endorsed brands as a way of self-presentation

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of electronic marketing and … 15 (2024) 4, pp. 501-517

Persistent link: https://www.econbiz.de/10015064003

The mediating role of halal supply chain integrity in enhancing performance for halal herbal-based food SMEs

Rajendran, Salini Devi; Kamarulzaman, Nitty Hirawaty; … - In: Journal of Islamic Marketing 15 (2024) 12, pp. 3621-3648

Purpose This paper aims to examine the influence of supply chain management by assessing the relationship between internal and external integration and small and medium enterprises (SMEs) owners’ Islamic practices in enhancing halal supply chain integrity (HSCI) and SMEs’ performance....

Persistent link: https://www.econbiz.de/10015351243